Monetisation – the results

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It’s been a while since I posted here, mostly because I’m busy behind the scenes with huge new features. It will take a while, so I can’t promise or really say anything yet.

Today I had to do a bit of housekeeping and had a look at how sales were doing. It’s has been about 2.5 months since I started my in-app purchases, so I can finally start to see how these are performing in comparison with ad revenue and sales revenue. The breakdown in percentage from 1 February until today is as follows:

  • Advertising revenue: 95.7%
  • In-app purchases: 3.2%
  • Mobile app sales: 1.1%

The thing which is not obvious here, is that there hasn’t been any obvious drop-off in advertising revenue, although, it would be very difficult to tell, since advertising revenue is a little bit volatile any way. Revenue is up by 3% vs the previous 28 days, but it can be down 5% next month for reasons beyond my control.

I see in-app purchases as an additional revenue source, rather than cannibalising my advertising revenue.

Another interesting metric I could look at, is how Android compares to iOS, however, my iOS take up is still fairly low, so it would be an unfair comparison. I simply don’t have enough data points to really say.

Feel free to get in contact if you want to know more – I’m always happy to talk to other developers and share any experiences I may have had. Back to work for me then…

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